Help CenterPersonalize messages with the client's name
Add each client's name and other details automatically.
Written by MomentoNovember 6, 2026
While writing an email or notification, you'll see a table of variables. Click one to add it to the message, and each client receives their own value.
For example, if you write _Hi {first_name}_, María gets "Hi María" and Carlos gets "Hi Carlos".
The most used ones
| Variable | Replaced with |
|---|---|
{first_name} | First name |
{last_name} | Last name |
{name} | Full name |
{alias} | Alias |
{email} | |
{phone} | Phone |
{unique_number} | Client number |
{date_of_birth} | Date of birth |
Your custom fields have their own variable too, for example {custom_objetivo}.
Important: if a client hasn't filled in a field, the variable stays empty. That's why it's best not to start the subject with a variable.
